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Biteme

Brand Identity / Brandbook

Biteme cover image

The Idea

For this brandbook project, I had the opportunity to create a playful and vibrant identity for a sex shop. The owners wanted the image to clearly communicate that it's a sex shop, but without being explicit.

The approach uses bold, vibrant colors and fun design elements to create excitement and curiosity while keeping the tone light and approachable.

A full brandbook: logo and variations, the “B” icon, colour palette, Funky Vibes / CarlMarx / Ingra UltraLight type system, packaging and a social media guide — all under the slogan “Adult Fun Starts Here”.

Gallery

Identity & Applications
Bite Me! colour palette and typography: Funky Vibes, CarlMarx and Ingra UltraLight
Biteme — 01
Bite Me! B icon in red, pink, blue and cyan colour blocks
Biteme — 02
Bite Me! social media campaign with the Enjoy post and B badge on beach photography
Biteme — 03
Bite Me! packaging: patterned mailer bag, B sticker and branded box
Biteme — 04
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