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Lafer

Personal Brand / Art Direction / Visual Identity

Lafer cover image

The Idea

“LAFER”, my personal brand, is a dynamic and bold personal brand that encapsulates the essence of urban art and mixed media expression.

The brand bridges raw street culture and refined artistic techniques.

The identity reflects a passion for vibrant colors, textures and unconventional materials, combining modernity, rebellion and creativity.

It lives as posters, totes and digital pieces — cyan, pink, orange and yellow, hand-lettered slogans and a hair-silhouette monogram.

Gallery

Identity & Applications
Lafer colour palette and personal brand introduction
Lafer — 01
Lafer logo system and colourful hair silhouette variations
Lafer — 02
Lafer — 03
Lafer mixed-media collage with buttons and hand-drawn lettering
Lafer — 04
Lafer — 05
Lafer art direction across editorial graphics, a tote bag and illustration
Lafer — 06
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