Lafer
Personal Brand / Art Direction / Visual Identity

The Idea
“LAFER”, my personal brand, is a dynamic and bold personal brand that encapsulates the essence of urban art and mixed media expression.
The brand bridges raw street culture and refined artistic techniques.
The identity reflects a passion for vibrant colors, textures and unconventional materials, combining modernity, rebellion and creativity.
It lives as posters, totes and digital pieces — cyan, pink, orange and yellow, hand-lettered slogans and a hair-silhouette monogram.
Gallery
Identity & Applications


